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April 20, 2006

Sabal Trust Company Kicks Off A New Advertising Campaign

St. Petersburg, FL - Sabal Trust Company and Ad Partners, Inc. are pleased to announce the start of our 2006 advertising campaign that is targeted to raise public awareness about the Sabal Trust Company and to better identify our brand. The following modes of advertising are planned:

• Television advertisements on WEDU / Public Broadcasting during the Nightly Business Report which airs from 6:00 p.m. to 6:30 p.m. These ads will begin running 4/17/06.
• Newspaper advertisements to be placed in the Business section of the Tampa Tribune and St. Petersburg Times beginning 4/18/06.
• Community newsletter advertising will begin in May starting with the Northeast Journal which specifically targets households in the northeast St. Petersburg neighborhoods.
• Theater Publication Advertisements will begin appearing in the Tampa Bay Performing Arts Center's Playbill in June. Similar ads are planned for Ruth Eckerd Hall's Ovation to start in October.

All advertisements will be seen throughout the Tampa Bay market and will focus on Sabal's areas of distinction which include personalized service, assignment of an owner to each relationship, preserving wealth and being a local company.

Sabal Trust Company is the largest independent trust company in the State of Florida with two offices located in Tampa and St. Petersburg offering investment management as well as trust services. Principals own 65% of our company while the majority of the remaining shares belong to members of our local board of directors.

Copyright © 2007 Sabal Trust Company. All Rights Reserved